{"id":21911,"date":"2026-10-28T18:46:48","date_gmt":"2026-10-28T13:16:48","guid":{"rendered":"https:\/\/thankyoubharat.com\/index.php\/2026\/10\/28\/how-india-shops-for-beauty-wellness\/"},"modified":"2026-10-28T18:46:48","modified_gmt":"2026-10-28T13:16:48","slug":"how-india-shops-for-beauty-wellness","status":"publish","type":"post","link":"https:\/\/thankyoubharat.com\/index.php\/2026\/10\/28\/how-india-shops-for-beauty-wellness\/","title":{"rendered":"How India Shops for Beauty & Wellness"},"content":{"rendered":"
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New Delhi [India], October 28: <\/strong>India\u2019s beauty and wellness shoppers discover products on social media but buy on trust<\/strong>. Built on the voices of 7,783 verified Indian consumers<\/strong> across metros and Tier 2 and Tier 3 cities, and deepened by one-on-one interviews, Hercules\u2019 new outlook shows what drives their choices: authenticity over speed, performance over prestige, and sleep as the new health goal<\/strong>. Click to Download the Full Report Free.<\/a><\/strong><\/p>\n

01 \u00b7 TRUST<\/strong><\/p>\n

Indians discover beauty on social media, but buy on trust<\/strong><\/p>\n

Young shoppers find skincare on social media but rarely buy because of it. 40% of Gen Z skincare buyers<\/strong> look to Instagram creators first for a new skin concern, yet only 8% bought their last product because they saw it there<\/strong>; 44% bought on brand reputation and 36% on a dermatologist\u2019s advice<\/strong> (100 buyers, an early signal). In fragrance, only 2.3% choose on the brand name<\/strong>, while 42.7% choose by the scent itself<\/strong> (1,500 users). Every shopper we interviewed checked reviews from real buyers before buying.<\/p>\n

02 \u00b7 AUTHENTICITY<\/strong><\/p>\n

Fast isn\u2019t enough: Indians want proof their 5-minute beauty order is genuine<\/strong><\/p>\n

Need is not the problem: 80.9% of 3,000 quick-commerce shoppers<\/strong> need a beauty essential or grocery item urgently at least once a week. But 55.5% say genuine products matter most<\/strong> in a 5-minute delivery service, twice the share of those who pick speed (27.8%<\/strong>). Two in three (66.0%)<\/strong> would use such a service if it launched tomorrow, led by 25\u201335-year-olds, and only 4.2%<\/strong> would cancel if their exact shade were out of stock.<\/p>\n

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\"Shops<\/figure>\n<\/div>\n

03 \u00b7 WELLNESS<\/strong><\/p>\n

Sleep, not six-packs: India\u2019s wellness goal shifts to rest<\/strong><\/p>\n

Better sleep<\/strong> is now the health goal urban Indians pick most for the year ahead (14.3%<\/strong>), ahead of building strength (12.1%<\/strong>) and losing weight (10.7%<\/strong>), according to a survey of 2,268 urban adults<\/strong>. Most are beginners \u201359.3% started their wellness journey less than a year ago<\/strong> -and 91.8% say an important health need is still unmet<\/strong>. When choosing products, safe and trusted ingredients (22.7%)<\/strong> edge out proven results (21.5%<\/strong>) and price (20.9%<\/strong>).<\/p>\n

04 \u00b7 SKINCARE<\/strong><\/p>\n

Hide the logo and most Indian shoppers can\u2019t tell skincare brands apart<\/strong><\/p>\n

In a blind test with 265 skincare shoppers<\/strong>, the average person named fewer than two of five popular brands from their packs alone (1.8 of 5<\/strong>). Only The Derma Co (51%) and Minimalist (48%)<\/strong> were recognised by about half, even though all five packs scored the same on appeal. Routines also break after purchase: only 37.5% of 200 daily sunscreen users<\/strong> re-apply as recommended, and 64.5% dislike the white cast<\/strong>.<\/p>\n

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\"Shops<\/figure>\n<\/div>\n

How we did the research<\/h3>\n

We asked 7,783 people across India<\/strong> who regularly buy these products through online surveys on the SuperJ app in 2026<\/strong>. Each number comes from one survey, and we show how many people answered it. We also spoke to shoppers one-on-one to understand the \u201cwhy\u201d. Surveys of 100 people are early signals, not final answers.<\/em> Full report free at Hercules<\/a><\/strong><\/p>\n

https:\/\/hercules.works\/ \u2013 <\/a>Hercules is an Agentic Consumer Intelligence platform connected to 2 crore Verified Indian Consumers.<\/strong><\/p>\n

Full Report Link \u2013 https:\/\/hercules.works\/send-me-report<\/a><\/strong><\/p>\n

Media Contact \u2013 Manasa Rajan | manasa@jupitermeta.io<\/a><\/strong><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], October 28: India\u2019s beauty and wellness shoppers discover products on social media but buy on trust. Built on the voices of 7,783 verified Indian consumers across metros and Tier 2 and Tier 3 cities, and deepened by one-on-one interviews, Hercules\u2019 new outlook shows what drives their choices: authenticity over speed, performance over<\/p>\n","protected":false},"author":1,"featured_media":21912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13],"class_list":["post-21911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts\/21911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/comments?post=21911"}],"version-history":[{"count":0,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts\/21911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/media\/21912"}],"wp:attachment":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/media?parent=21911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/categories?post=21911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/tags?post=21911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}