{"id":21241,"date":"2026-10-14T18:57:46","date_gmt":"2026-10-14T13:27:46","guid":{"rendered":"https:\/\/thankyoubharat.com\/index.php\/2026\/10\/14\/fittr-announces-collaboration-with-pra-groups-sendh-lake-city-to-bring-preventive-healthcare-into-community-living\/"},"modified":"2026-10-14T18:57:46","modified_gmt":"2026-10-14T13:27:46","slug":"fittr-announces-collaboration-with-pra-groups-sendh-lake-city-to-bring-preventive-healthcare-into-community-living","status":"publish","type":"post","link":"https:\/\/thankyoubharat.com\/index.php\/2026\/10\/14\/fittr-announces-collaboration-with-pra-groups-sendh-lake-city-to-bring-preventive-healthcare-into-community-living\/","title":{"rendered":"FITTR Announces Collaboration with PRA Group\u2019s Sendh Lake City to Bring Preventive Healthcare into Community Living"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong>Pune (Maharashtra) [India], October 14:<\/strong> <strong>FITTR<\/strong>, a technology-enabled preventive-healthcare company, today announced its collaboration with <strong>PRA Group\u2019s Sendh Lake City<\/strong> to spread fitness, preventive healthcare and healthier everyday living across the community. The announcement was made at the launch of the project, which was attended by <strong>Rohit Chattopadhyay, Co-Founder and Director, FITTR<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">The association marks an important step in FITTR\u2019s efforts to embed preventive healthcare into India\u2019s growing wellness real estate sector. Through the collaboration, FITTR will work with Sendh Lake City to integrate health-focused living into the community through <strong>diagnostics, wearable-based health tracking, certified coaching, nutrition guidance, clinical support and AI-enabled health intelligence<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">The initiative builds on FITTR\u2019s strategic collaboration with <strong>Ileseum Clubs<\/strong>, a leading sports, fitness and lifestyle club-management platform. Together, FITTR and Ileseum are creating an integrated preventive-health ecosystem across clubs and residential communities by combining FITTR\u2019s health intelligence with Ileseum\u2019s physical infrastructure, curated programming and community engagement. The collaboration aims to reach <strong>over 50,000 Ileseum members annually<\/strong> and positively impact nearly <strong>20,000 families<\/strong> living within integrated residential communities.<\/p>\n<p class=\"wp-block-paragraph\">India\u2019s wellness real estate market, estimated at <strong>US$20.5 billion<\/strong>, is growing at approximately <strong>26.5% annually<\/strong>, faster than the global average. Globally, the sector reached <strong>US$876 billion in 2025<\/strong> and is projected to reach <strong>US$1.8 trillion by 2030<\/strong>, according to the Global Wellness Institute. As homebuyers increasingly prioritise wellbeing, developers are moving beyond conventional amenities to create communities that actively support healthier lifestyles.<\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cIndia has always been deeply rooted in culture, but fitness and preventive health have not yet become equally rooted in our everyday culture. This can change when people build stronger associations and partnerships within their communities,\u201d<\/em> said <strong>Rohit Chattopadhyay, Co-Founder and Director, FITTR<\/strong>. <em>\u201cSendh Lake City brings together young families and senior residents in one community, creating the right environment for health to become a shared way of life. FITTR aims to be a catalyst in bringing about this change-making preventive healthcare accessible, continuous and part of everyday community living.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">FITTR\u2019s community-led model is designed to enable <strong>early identification of health risks, sustained behaviour change and long-term health monitoring<\/strong>. By working with developers, club platforms and township ecosystems, the company seeks to make preventive care a natural part of daily life, supporting India\u2019s broader need to address lifestyle-related diseases through earlier intervention.<\/p>\n<p class=\"wp-block-paragraph\">The collaboration with Sendh Lake City reflects FITTR\u2019s belief that the future of real estate lies in shifting the measure of a home from <strong>square feet to healthspan<\/strong>, enabling residents to live healthier, longer, and more capable lives.<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pune (Maharashtra) [India], October 14: FITTR, a technology-enabled preventive-healthcare company, today announced its collaboration with PRA Group\u2019s Sendh Lake City to spread fitness, preventive healthcare and healthier everyday living across the community. The announcement was made at the launch of the project, which was attended by Rohit Chattopadhyay, Co-Founder and Director, FITTR. The association marks<\/p>\n","protected":false},"author":1,"featured_media":21242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13],"class_list":["post-21241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts\/21241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/comments?post=21241"}],"version-history":[{"count":0,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts\/21241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/media\/21242"}],"wp:attachment":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/media?parent=21241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/categories?post=21241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/tags?post=21241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}