{"id":18180,"date":"2026-08-05T18:55:10","date_gmt":"2026-08-05T13:25:10","guid":{"rendered":"https:\/\/thankyoubharat.com\/index.php\/2026\/08\/05\/50000-burgers-cold-coffees-in-a-day-ajays-cafes-friendship-day-surge-signals-the-strength-of-gujarats-homegrown-cafe-leader\/"},"modified":"2026-08-05T18:55:10","modified_gmt":"2026-08-05T13:25:10","slug":"50000-burgers-cold-coffees-in-a-day-ajays-cafes-friendship-day-surge-signals-the-strength-of-gujarats-homegrown-cafe-leader","status":"publish","type":"post","link":"https:\/\/thankyoubharat.com\/index.php\/2026\/08\/05\/50000-burgers-cold-coffees-in-a-day-ajays-cafes-friendship-day-surge-signals-the-strength-of-gujarats-homegrown-cafe-leader\/","title":{"rendered":"50,000+ Burgers &amp; Cold Coffees in a Day: Ajay\u2019s Caf\u00e9\u2019s Friendship Day Surge Signals the Strength of Gujarat\u2019s Homegrown Caf\u00e9 Leader"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><em>Cold coffee sales soar 89%, and burgers rise 54% over the\u00a0daily average sales, while Ahmedabad, Surat, and Vadodara account for nearly 60% of combined sales<\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong><strong>Ahmedabad (Gujarat) [India], August 5:<\/strong><\/strong> Social occasions are increasingly shaping how young consumers engage with caf\u00e9s, turning food and beverages into a natural part of shared experiences. This behaviour was clearly reflected at Ajay\u2019s Caf\u00e9 on Friendship Day, when demand for both cold coffee and burgers rose sharply across its network. Cold coffee sales increased by 89% to 16,834 cups, while burger sales rose by nearly 54% to 33,472 units compared with the previous day<strong>.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Friendship Day Sales Snapshot<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>89% Surge in Cold Coffee Sales: 16,834 cups vs. 8,903 on the previous day<\/li>\n<li>54% Surge in Burger Sales: 33,472 burgers vs. 21,779 on the previous day<\/li>\n<li>60% Sales Contribution: Ahmedabad, Surat and Vadodara together contributed nearly 60% of Friendship Day burger and coffee sales<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The Friendship Day response represents a significant consumption moment for Ajay\u2019s, with both its signature food and beverage categories witnessing a sharp increase simultaneously. The scale of the response also highlights the strength of Ajay\u2019s core products and their association with occasions of togetherness. Burgers and cold coffee have been integral to Ajay\u2019s offering since its early journey and have increasingly become part of the everyday rituals around catching up with friends, spending time together and celebrating occasions.<\/p>\n<p class=\"wp-block-paragraph\">The momentum was particularly strong across Gujarat\u2019s key urban markets.\u00a0Ahmedabad, Surat and Vadodara together contributed nearly 60% of Ajay\u2019s total Friendship Day sales across burgers and cold coffees,\u00a0making the three cities the largest contributors to the occasion-led surge.<\/p>\n<p class=\"wp-block-paragraph\">The Friendship Day numbers also reflect how Ajay\u2019s has built its proposition around products that fit naturally into social occasions. Rather than positioning caf\u00e9 visits only as an eating-out occasion, the brand has created an accessible environment where consumers can meet, spend time together and turn everyday interactions into moments of celebration.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Jaideep Solanki, Director, Ajay\u2019s Good Food Pvt. Ltd., said, <\/strong><em>\u201cWe have seen the cold coffee category evolve significantly in Gujarat, and Ajay\u2019s has been a trendsetter in building and popularising the cold coffee culture, particularly across South Gujarat. What\u00a0started as a signature caf\u00e9 offering has today become a widely consumed beverage, with consumers associating cold coffee as much with everyday catch-ups and social occasions as with caf\u00e9s. The Friendship Day numbers are a strong testimony to how deeply this consumption habit has taken root-\u00a0selling more than 16,000 cold coffees in a single day demonstrates the scale of the occasion-led demand. For us, this is also what the \u2018Happy Wali Feeling\u2019 represents,\u00a0creating familiar products and accessible caf\u00e9 experiences that naturally become part of how people come together.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\">The Friendship Day performance adds another strong consumption milestone to Ajay\u2019s journey. More importantly, the response reinforces the brand\u2019s role in creating simple, accessible moments of togetherness \u2013 one burger, one cold coffee and one \u201cHappy Wali Feeling\u201d at a time.\u00a0Also, since 2014, Ajay\u2019s Cafe has crossed the milestone of serving 4.36 crore burgers and 3.02 crore cold coffees since inception.<\/p>\n<p class=\"wp-block-paragraph\"><strong>For more information, visit\u00a0<a href=\"https:\/\/ajays.co.in\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><u>https:\/\/ajays.co.in\/<\/u><\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cold coffee sales soar 89%, and burgers rise 54% over the\u00a0daily average sales, while Ahmedabad, Surat, and Vadodara account for nearly 60% of combined sales Ahmedabad (Gujarat) [India], August 5: Social occasions are increasingly shaping how young consumers engage with caf\u00e9s, turning food and beverages into a natural part of shared experiences. This behaviour was<\/p>\n","protected":false},"author":1,"featured_media":18181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13],"class_list":["post-18180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts\/18180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/comments?post=18180"}],"version-history":[{"count":0,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/posts\/18180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/media\/18181"}],"wp:attachment":[{"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/media?parent=18180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/categories?post=18180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thankyoubharat.com\/index.php\/wp-json\/wp\/v2\/tags?post=18180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}